Made in Italy goes through
transparency and reliability
transparency and reliability
The project
The project"TrackIT blockchain" is based on
blockchain technology, through which companies can establish a
new Direct to Consumer (D2C) communication channel with
potential buyers.
Tracking on the blockchain helps protect
the Made in Italy label and safeguard brands from counterfeiting
and Italian Sounding phenomena, significantly enhancing
the uniqueness and history of products.
Objectives
Giving value to the product
Strengthen and protect the value of Made in Italy products on foreign markets.
Protect Made in Italy
Fighting counterfeiting and Italian Sounding
Increasing quality
Increase the demand for high quality.
Sustainability
Increase and guarantee the traceability and sustainability of products.
Sectors
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